Alanna Josephine Beneroff is a designer based in Brooklyn, NY. They graduated from Pratt Institute in 2019 with a BFA in Fashion Design. Born and raised in northern New Jersey, growing up Alanna gained an appreciation for sewing and the arts from their mother, who made clothing and many of the furnishings within the family home. Alanna’s parents bestowed a great love of nature during their frequent trips to parks and arboretums, and avid gardening.

Today, Alanna’s work always starts with the idea ‘do no harm.’ They aim to create without adding any extra burden on the planet or its people. The work softly rebels against the mainstream of fashion, which tends to cares little for the Earth or the individuals that produce clothes. Only natural dyes are utilized to color fabrics, many of them the waste of consumption. The majority of textiles used are vintage or made from repurposed objects. The use of pre-existing materials is done for ecological reasons as well as appreciation of the past and its craftsmanship. Alanna revels in the stories embedded in antique fibers and aims to share them with others, while providing a new life for forgotten objects. On top of the antique embroideries and surface embellishments that exist in the raw materials additional handwork is added. Through hand stitching, crochet, knitting, needle point and embroidery Alanna inserts themself into the textile’s narrative. Each garment is one of a kind, unique in its materials and the manipulation of them. Within this nostalgia is innovation in the unexpected materials and manipulations, the results of conceptually based process.